Job offer: Brand Marketing Specialist

A reputable Cosmetics & Beauty company in Lebanon is currently looking for an Brand Marketing Specialist who will play a crucial role in building and maintaining a strong, consistent brand identity across all marketing channels. He/She develops, implements, and monitors marketing strategies that align with the company’s goals and resonate with the target audience, creative thinker with strong analytical skills and a deep understanding of branding and marketing principles.

Key Responsibilities:

Brand Strategy Development:
• Assist in the creation and execution of comprehensive brand strategies.
• Ensure brand consistency across all internal and external communications.

Marketing Campaigns:
• Plan, execute, and analyze multi-channel marketing campaigns to strengthen brand visibility and customer engagement.
• Develop creative assets in collaboration with internal teams or external agencies.

Content Creation and Management:
• Work closely with the creative team to develop brand-aligned content, including blogs, social media posts, videos, and other marketing materials.
• Ensure all content reflects the brand’s voice, tone, and visual identity.

Market Research and Analysis:
• Conduct market research to understand target audiences, industry trends, and competitors.
• Use insights to refine branding and marketing strategies.

Performance Tracking and Reporting:
• Monitor campaign performance metrics and key performance indicators (KPIs).
• Prepare detailed reports and recommendations to optimize future marketing efforts.

Collaboration and Communication:
• Work with cross-functional teams, including sales, product development, and creative departments, to align marketing efforts with business objectives.
• Serve as the point of contact for external agencies and vendors.

Event and Partnership Marketing:
• Support branding efforts for events, sponsorships, and partnerships.
• Develop co-branded materials and campaigns when collaborating with partners.

Brand Guidelines and Standards:
• Maintain and enforce brand guidelines to ensure consistency in design and messaging.
• Educate team members on brand standards and best practices.

Job Requirements:

– Bachelor’s degree in Marketing, Communications, Business, or a related field.

– Proven experience in branding, marketing, or a similar role.

– Behavioral Competencies: creativity and innovation, analytical thinking, strategic thinking, attention to detail, strong communication skills, collaboration and teamwork, customer-centric focus, problem-solving & brand advocacy

– Proficient in English and Arabic (verbal, written).

Benefits: Negotiable salary.

Location:  Adliyeh, Lebanon

Working Hours: from Monday till Friday from 8:00 till 17:00