iPublish ( Development & Advertising ) - Tripoli, Lebanon

Development & Advertising Company located in Lebanon .
Products
1. Graphic Design
Design has always been a very important part of business marketing. It is the global, visual, effective and most attractive language needed to have outstanding advertising and marketing campaign with stunning and unique graphical ideas to market your brands. With the advent growth of the e-business, graphic design is becoming essential for all type of business.
Starting with brand name, corporate identity, branding and ending with marketing communication, we help to develop the right image and branding for your business. We work to understand business and develop marketing collateral that is aligned with company's vision. Our talented and creative graphic designers use the most recent technologies to  

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create high quality and unique designs that support and enhance your message delivery.

Ours graphical design services include:
a. Branding identity
b. Letterheads
c. Packaging
d. Business card
e. Web design
f. Banners and posters
g. Flyers and brochures
h. Envelopes
i. Catalogs
2. Web Development
a. Static
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML).
Simple forms or marketing examples of websites, such asclassic website, afive-page websiteor abrochure websiteare often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video and interactive menus and navigation.
This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software.
A static web page may still have dynamic behavior, provided that this is handled entirely client-side (i.e. within the browser). This may include such features as a JavaScript image zoom feature to display photographs.
In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time.
Static websites may still useserver side includes(SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behaviorto the readeris still static, this is not considered a dynamic site.

b. Dynamic CMS
Acontent management system (CMS) is acomputer programthat allowspublishing,editingand modifyingcontenton a web site as well as maintenance from a central interface. Such systems ofcontent managementprovide procedures to manageworkflowin acollaborative environment. These procedures can be manual steps or an automated cascade.
The firstContent Management system(CMS) was announced at the end of 1990s. This CMS was designed to simplify the complex task writing numerous versions of code and to make the website development process more flexible. CMS platforms allow users to centralize data editing, publishing and modification on a single back-end interface.
CMS are basically divided into two types:
• Open source CMS
• Proprietary CMS
Proprietary CMS is a content management system in which the back end code is available only to the particular developer, so only the single Admin can edit or customize the webpage.
Open source CMS is an open system that can be used by anyone to make any change by using any device.
c. E-commerce

Electronic commerce, commonly known ase-commerceore-comm, is the buying and selling ofproductsorservicesover electronic systems such as theInternetand othercomputer networks. Electronic commerce draws on such technologies aselectronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange(EDI),inventory managementsystems, and automated data collection systems. Modern electronic commerce typically uses theWorld Wide Webat least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such ase-mail, mobile devices and telephones as well.
• Electronic commerce is generally considered to be the sales aspect ofe-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.
E-commerce can be divided into:
• E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
• The gathering and use of demographic data through Web contacts
• Electronic Data Interchange (EDI), the business-to-business exchange of data
• E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
• Business-to-business buying and selling
• The security of business transactions

d. Web Applications

Aweb applicationis anapplicationthat is accessed by users over a network such as theInternetor anintranet.The term may also mean a computer software application that is coded in a browser-supportedprogramming language(such asJavaScript, combined with a browser-rendered markuplikeHTML) and reliant on a common web browser to render the applicationexecutable.
Web applications are popular due to theubiquityof web browsers, and the convenience of using a web browser as aclient, sometimes called a thin. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, online retail sales,online auctions,wikisand many other functions

3. Advertising and Marketing
a. Online Marketing
Social Media
Social media is not just about sharing pictures on your wall, it is about using the power of people to get your message across. Social media is about the power of people and connections through all social media channels from 4Square to Facebook. Through well-planned and executed online campaigns, we create, grow and maintain the right demographic you are targeting. Using sophisticated analytical techniques and closed-loop feedback, we make real-time strategic changes to ensure you reach and become part of your target community. Our team of experienced community managers ensures that your community is managed quickly and effectively, taking the burden away from your team.
Ours Social Media services include:
1. Facebook
2. Twitter
3. Linkedin
4. Youtube
5. RSS
6. Blogs

Content Editing
Getting the right message to your client is crucial. It can make or break a brand. By first understanding your brand, we tailor the tone of your content to match your message. We actively involve your key stakeholders to ensure the message is aligned with the vision and brand of your company.
SEO/SEM
With the exponential growth in the number of websites, your potential client base is having a harder time receiving your message than ever before. With our experienced team trained in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), we bubble your digital components to the top of the search lists.

Online Advertising
Using online media effectively is part art, part science. Our team plans an effective online media strategy at the beginning of your project, using creativity, intuition and experience to target your customers within a budget that meets your needs. Changes happen rapidly with consumer sentiment, so our teams actively monitor the effectiveness of the media using statistical techniques and data mining. We manage your advertising dollars as if they were our own, ensuring that each dollar spent is maximally effective.
Ours Online Advertising services include:

1. Facebook Ads
2. Google Ads
3. Bulk SMS
4. Newsletter
b. Billboards
4. Mobile Applications
We structure a mobile application as a multi-layered application consisting of user experience, business, and data layers. The process starts with the definition of the mobile application, understanding key components, learning scenarios, key patterns and technology considerations. As mobile technology keeps the customers stay connected for almost all the time, enterprises are moving beyond the desktop world to keep attuned to their customer needs. We help customers across verticals such as Healthcare, Education, Insurance and Financial Services. Leveraging our industry intelligence and technological background, we design and build custom mobile applications that offer user-friendly interfaces and facilitate easy and quick data processing. We implement solutions across various platforms like Windows Mobile, iPhone/iPad, Android, Symbian, BlackBerry, J2ME, BREW, Palm and Web OS. Our vision is to deliver best Mobile Applications in terms of User interface and Functionality. Our experts also provide consultation about the Mobile Platforms that can help taking your firm’s technological roadmap to the next level.
5. Business solution application
Our software experts and engineers provide all type of desktop software solutions to fulfill business needs. They provide services at all levels of software development life cycle ranging from requirements, specifications and design to implementation, testing and maintenance.
With modernized business trends in a competitive market, key factors like time, resources and teamwork became essential to organizations’ success. We are adopting business solutions based on Information Technology, supporting core operations service operations and daily activities, while fulfilling compliance and governance requirements is a strategic need.